Wednesday, March 31, 2010

Only In Texas (Or Mac and Chese and DEMOLITION!)

Or maybe a better title would be "Jerry Jones Can Sell ANYTHING"

I love my Dallas Cowboys I do I do I do.

Reading the website today there is an article about the demolition of the old Texas Stadium.

This was interesting to me as I have been to that stadium before and talks about the process of bringing it down and what the city plans to do with the land blah blah blah blah.

And this is the last paragraph:
Fireworks will precede the demolition, and the event will be emceed by ESPN's Chris Berman. Casey Rogers, an 11-year old from nearby Terrell, won an essay contest for the chance to press the final button completing the implosion, which is sponsored by Kraft Macaroni & Cheese.

How in the world do you sell naming rights to the demolition of your own stadium?

In the words of those old Guinness commercials "BRILLIANT"

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